Brand Build
Brand Build is an approach not a rigid process. It has evolved over the years as a proven way to build brand value and competitive advantage. It recognises that great brands take time, consistency and investment to build.
At its heart is the need to align brand strategy, marketing strategy and business strategy to create a joined-up approach and a solid strategic foundation.
Using Brand Build we create new brands, or revitalise tired brands, by increasing appeal, relevance and authenticity. These are supported by marketing solutions that build both the brand and the business.
Everything builds the brand
Brand Build starts with the facts, so market and customer understanding and insights are key. These nuggets and nuances of attitudes, perceptions and customer need reveal the market gaps and the opportunities for differentiation.
This informs the brand strategy that defines who you are, what you offer and crucially why you are different and better than the competition. This strategy is what inspires the brand idea that must work across market channels, media and time.
This diligent, joined-up approach is why Harvey Brand Strategy has been successful in building our clients' brands and business, as our brand stories, testimonials and awards attest.
The Safety from the ground up campaign has met all expectations from business results to the enhancement of our brand reputation and customer relationships
Steve Corcoran, CEO, Speedy Hire Plc