The best strategies are based on insights and understanding achieved through market research that we often undertake ourselves.
Face to face depth interviews with senior customers and employees are amongst the most revealing and useful techniques we employ. We uncover and explore the true and honest views of these important individuals who, as an independent third party, give us information that would never be given to the client direct.
Before commissioning new research, we mine the company archives for hidden treasures within previous research studies. This background research review includes obtaining anecdotal information and experiences from non-marketing employees, suppliers and other stakeholders.
We undertake and or commission qualitative research to explore attitudes, perceptions and preferences for strategic direction and creative concepts.
With discussion guides and stimulus material, we explore the issues and opportunities, the strengths and weaknesses and the themes and insights. These will directly inform strategies and communications and can be validated in quantitative research.
Kapco – Global Brand Strategy
KAPCO Creating a global brand strategy aligned with business strategy for future growth Continue Reading Kapco – Global Brand Strategy
Merchant Gourmet and SunBlush
LEATHAM’S From commodity to gourmet brand Continue Reading Merchant Gourmet and SunBlush
We were impressed by the thoroughness of Harvey Fuch Consulting’s research and strategic approach and we were delighted with the design concept, which has received very favourable comment from investors and other key international stakeholders.
Nicholas Philps, CEO BTV Ltd