Client: SGB Youngman
From homogeneous service to brand icon
At a time when portable air conditioning hire was dull, homogenous and a resented purchase, Heatbusters arrived like a bolt from the blue.
We created a highly distinctive name and brand character and a powerful visual style to dramatise the problem of over-heated office workers, while justifying the cost of the solution to employers: Cool comfort means improved productivity and efficiency.
Engaging ‘weather related’ radio commercials, tube cards, cross track posters and direct mail elevated Heatbusters to iconic status in London offices.
The business generated over £2m in revenue in year two, won six BDMA awards including best campaign.
The business created very significant incremental revenue and was sold after five years as part of a strategic alignment.
“From its creation to its regional roll out, Harvey Brand Strategy played a pivotal role in Heatbusters’ success”
Peter Simpson. Marketing Manager SGB Youngman
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