Heatbusters

Client: SGB Youngman

Heatbusters2

From homogeneous service to brand icon

At a time when portable air conditioning hire was dull, homogenous and a resented purchase, Heatbusters arrived like a bolt from the blue.

We created a highly distinctive name and brand character and a powerful visual style to dramatise the problem of over-heated office workers, while justifying the cost of the solution to employers: Cool comfort means improved productivity and efficiency.

Engaging ‘weather related’ radio commercials, tube cards, cross track posters and direct mail elevated Heatbusters to iconic status in London offices.

The business generated over £2m in revenue in year two, won six BDMA awards including best campaign.

The business created very significant incremental revenue and was sold after five years as part of a strategic alignment.

“From its creation to its regional roll out, Harvey Brand Strategy played a pivotal role in Heatbusters’ success”

Peter Simpson. Marketing Manager SGB Youngman

BTV Case Study

BTV – An original brand identity

Kapco Global Case Study

Kapco – Global Brand Strategy

Speedy - Safety from the ground up case study

Safety from the ground up

Constructionline Case Study

Constructionline

Merchant Gourmet and SunBlush case study

Merchant Gourmet and SunBlush

Speedy Getting Greener from the ground up case study

Getting Greener from the ground up

Speedy - The GO Initiative case study

The GO Initiative

Heatbusters case study

Heatbusters

The Ultimate Travel Company case study

The Ultimate Travel Company

Contact us today to discuss your future Brand Story