Safety from the ground up
Client: Speedy Services
From campaign to holistic safety programme
Following a highly successful five year programme, Safety from the ground up was enhanced and re-launched. New HSE research confirmed that competence was the key to reducing accidents and ill health in construction and, because people cause accidents, the definition should be extended to include the human factors of behaviour and attitude.
The four previous campaigns were combined to form an holistic and enhanced safety programme with a new focus on improving competence. Under the theme of ‘A journey to competence’, two new components, a unique product video library and a comprehensive training package were added.
Powerful communication material aimed at site operatives presented the adoption of ‘best practice’ in a positive and ‘heroic’ way.
The programme has been widely supported by customers and the HSE and is proving to be a powerful proposition for the sales force at all levels.
“The Safety from the ground up campaign has met all expectations from business results to the enhancement of our brand reputation and customer relationships”
Steve Corcoran: CEO, Speedy Hire Plc
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