The GO Initiative
Client: Speedy Services
An environmental innovation
The construction industry wrestled with two problems: First, enhancing environmental credentials by reducing carbon and energy usage and second, reducing costs.
As part of Speedy’s Getting Greener campaign we developed the ‘GO’ Initiative (Green Option) a range of products with proven environmental benefits and measurable savings in energy and carbon.
By selecting products from the GO range, Speedy’s customers were not only able to choose environmentally friendly products but also demonstrate the savings in carbon and energy.
The programme received widespread support from customers and was a finalist in the National Business Awards for Innovation.
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