The highly individual travel service

Client: The Ultimate Travel Company

UTC-logo

From woolley socks to luxury travel

Worldwide Journeys and Expeditions was a successful tailor-made and adventure holiday business. It acquired and merged with several complimentary operators to broaden its offer and grow the business.

All the businesses were marketed under The Ultimate Travel Company brand re-positioned to demanding, high-end travellers as ‘The highly individual travel service, for highly individual travellers’.

observer-logoIn a tough market environment turnover and repeat business grew through new prospect acquisition and successful cross selling within the acquired businesses.

The brochure design won an Observer best travel brochure award and in consumer research the design was judged best overall.

“Harvey Brand Strategy’ positioning and identity work was excellent and has helped us successfully merge three companies and achieve six years of sustained growth”

Nick Van Gruisen: Managing Director. The Ultimate Travel Company Ltd

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