How we work

Strategic thinking and imagination is at the heart of everything we do.

Immersion

John Adams famously said that ‘facts are stubborn things’ and we prefer to work with facts. So, Immersion is largely about fact-finding and learning. We start by exploring and challenging the brief. Then we dive into archives and research files, review competitive material and talk to informed people to understand the business, the issues, your values and the competitive arena.

compass

Exploration

At the Exploration stage, we digest existing research and explore further, often meeting customers, running internal workshops and engaging with wider stakeholder groups. We develop themes, hypothesis, ideas and what ifs? Often in collaboration with our client's internal personnel to engage and gain buy-in. This stage reveals gaps, insights, no-go areas and thematic opportunities which stimulate direction and ideas that inform brand or marketing strategies and ultimately, the brand and or communication platform.

paint-pot

Imagination

The final stage before activation is Imagination. Here the strategies are bought to life through the development brand stories, brand names and identity, graphic design, communication platforms, copy style and brand voice, core messaging and sometimes example advertising and marketing treatments.

Brand stories

Kapco Global Case Study

Kapco – Global Brand Strategy

KAPCO Creating a global brand strategy aligned with business strategy for future growth Continue Reading Kapco – Global Brand Strategy

Speedy - Safety from the ground up case study

Safety from the ground up

SPEEDY SERVICES From campaign to holistic safety programme Continue Reading Safety from the ground up

The Ultimate Travel Company case study

The Ultimate Travel Company

THE ULTIMATE TRAVEL COMPANY From woolley socks to luxury travel Continue Reading The Ultimate Travel Company

We certainly could not have landed on a name and position that so accurately reflected the spirit of our brand without your insight and support. Our name directly reflects what sets us apart – HOW we do it. You gave us the insight to just how important that is, and we’re now building the culture to deliver it. Our team has succeeded because of your partnership.

Desiree Garcia, Global Marketing and Communications Director, Kapco-Global (now Proponent)