How we work
Strategic thinking and imagination is at the heart of everything we do.
John Adams famously said that ‘facts are stubborn things’ and we prefer to work with facts. So, Immersion is largely about fact-finding and learning. We start by exploring and challenging the brief. Then we dive into archives and research files, review competitive material and talk to informed people to understand the business, the issues, your values and the competitive arena.
At the Exploration stage, we digest existing research and explore further, often meeting customers, running internal workshops and engaging with wider stakeholder groups. We develop themes, hypothesis, ideas and what ifs? Often in collaboration with our client's internal personnel to engage and gain buy-in. This stage reveals gaps, insights, no-go areas and thematic opportunities which stimulate direction and ideas that inform brand or marketing strategies and ultimately, the brand and or communication platform.
The final stage before activation is Imagination. Here the strategies are bought to life through the development brand stories, brand names and identity, graphic design, communication platforms, copy style and brand voice, core messaging and sometimes example advertising and marketing treatments.
Kapco – Global Brand Strategy
KAPCO Creating a global brand strategy aligned with business strategy for future growth Continue Reading Kapco – Global Brand Strategy
Safety from the ground up
SPEEDY SERVICES From campaign to holistic safety programme Continue Reading Safety from the ground up
We certainly could not have landed on a name and position that so accurately reflected the spirit of our brand without your insight and support. Our name directly reflects what sets us apart – HOW we do it. You gave us the insight to just how important that is, and we’re now building the culture to deliver it. Our team has succeeded because of your partnership.
Desiree Garcia, Global Marketing and Communications Director, Kapco-Global (now Proponent)