Brand and branding definition – why they are important but different


How a brand strategy helps the marketing effort


Brand positioning is at the heart of brand strategy


How a brand strategy helps deliver sustainable competitive advantage

We certainly could not have landed on a name and position that so accurately reflected the spirit of our brand without your insight and support. Our name directly reflects what sets us apart – HOW we do it. You gave us the insight to just how important that is, and we’re now building the culture to deliver it. Our team has succeeded because of your partnership.

Desiree Garcia, Global Marketing and Communications Director: Kapco-Global (now Proponent)